One of the remarkable things I always find about fundraising is the willingness to share.
Can you imagine Pepsi and Coca Cola being willing to share their marketing data and the results of their campaigns with each other?
or Ogilvy sitting down with Saatchi and Saatchi to discuss what tactics have been working well for them?
It just wouldn't happen.
and yet in our wonderful sector it happens all the time. Organisations share experiences and results. Agencies discuss response rates and what tactics are working in different markets and all with a focus on doing a better job.
Because fundraisers doing a better job means more money is raised
more of the hungry are fed
more of the sick are cured
more of the lonely are held
more of the hurt are healed
so the results are more important than our egos.
As part of an effort to prove this point about how willing fundraisers are to help each other I posted the following on the 'Fundraising Chat' Facebook group for fundraisers
'Hi all, I'm teaching a fundraising essentials workshop this morning to some fundraisers starting off their careers. What's the one fundraising tip you'd like to share with them?'
The response was incredible.
Fundraisers from all over the world, experts in their field. Competitors and colleagues alike all took the time out of their busy day to share a nugget or two with some people starting off their career.
Well done to everybody who responded - and thank you.
Here, unedited or abridged are the responses to my post.