Friday, March 03, 2017

Crazy Little Thing Called Love (donor love)

So one thing that I rarely post about - when I post at all - is my actual work.

There's no real reason why I don't other than I never quite get around to it.

However I wanted to join the #donorlove conversation and share our own dipping of our toes in the pool of donor love. We've only just begun so I figured it will be good to write  a series of follow ups on results, impact and just plain and simple feel good from doing the right thing.

So the back ground.
I work for Don Bosco Care

We're in the second year of donor acquisition having done no public fundraising previously. Our cause is a little different because we provide residential care for children and young adults taken into the care of the state. Very few people know much about this area so it's been great to recruit donors and get them excited by what we do.

So right now we have a donor file of 3,300 donors - all new people who have given us at least one donation in the last 18 months. 

It's a small file but it was hard won and we're determined to keep these wonderful people engaged, passionate and interested in the young people in our care.

So we decided to look at #donorlove - How can we let our donors know we care about them, they matter to us and that they are really important?

We've already been doing the basics.

Our CEO hand signs every thank you letter.
He writes personal notes and cards to repeat donors, anybody who shares a story or thought and phones anybody who makes a donation over a certain amount. Basic stuff but we're small and need to do the best we can.

So dipping our toe in the pool of donor love
We decided that we wanted to do something more for our donors. We know we are little known so our donors are showing huge trust in giving us a donation given the current climate of mistrust. We want to be open and welcoming because as an organisation that's how we are with our young people.

So we went with the simplest thing imaginable

We invited our donors to and Open Morning in our offices. Come and meet us, learn a bit about our work and let us say thank you.

We got some postcard invitations printed.


and sent out a little over 1000 personally addressed invitations (because that's all we could afford) to donors all over the country.



Now here's the thing. We invited 1000 people but realistically the room we had can't hold more that 40. What we were hoping for was that a few people (10 was enough) who lived locally and had some free time might stop by and that the rest would just feel appreciated and a little closer to us.

So what happened.
24 people showed up.
They met the CEO, Chairperson and staff. They got to talk to us all personally, ask questions and learn about us.
We had a little presentation just sharing how a child might end up in our care and how we work with them.

It was lovely

but was it a success?

Difficult to measure howver

One donor said she has been donating to lots of charities for years and has never been invited to visit them so she got on a train at 7 am and traveled across the country to meet with us.

Others said they've been living around the corner from us and never knew we existed and were delighted to support such a good cause.

Another said he would organise and event for us.

but the surprising thing was the people who didn't come

A handful sent donations - although there was no ask

One lady said she couldn't make it but would leave us a legacy

and

over

120 of our donors (12% of those invited) either phoned or emailed to thank us for the invitation and to apologize that they couldn't make it.
They lived too far away
They were too elderly to travel
They were working

and they shared
How much our appeals had connected with them
How they were touched at the stories of children in care
How they had never been invited to visit any charity before
Why they donated to us
How they loved the post card
How they loved not being asked for a donation and just invited in

From a pure engagement with these amazing people our open morning was a success

We felt more loved by our donors than we could ever imagine - especially considering we were trying to show them love.

So that's it

That was last week and we've moved on.

We'll track invitees and attendees and see if there is any difference in the donations we receive compared to those we didn't reach out to and we'll also try and think of other things to do for the donors we missed this time.

If there's something interesting I'll fill you in.

#donorlove

K

PS: I didn't do all the work involved in selecting list, managing rsvps and pulling off a great event. Thankfully I've an awesome team who are passionate about and know how to deliver great #donorlove







Thursday, September 15, 2016

Everyday is Game Day - Summer Hack Series Episode 2

Jordan.
Pele.
Senna.
O'Driscoll.
Ballesteros.

Legends

The Elite. The Best of the Best.

Why?

Because when it was needed
When it was needed
When time was running out
When they were behind
They Delivered

When it would take something extraordinary - they were extraordinary

When others looked around - they were the ones looking forward.

We love sports and sportspeople because they deliver amazing moments to us. They train for hours, days, years so that when it matters, when it really matters. They are ready.

On Game Day

But the weird thing is

Sport doesn't matter.

Nobody dies when the whistle goes

Nobody gets hurt if the shot is missed

There's always another game

and

The harsh reality is that for a lot of the world game day is the same as every other day. Another day of suffering, another day of pain, of hunger, of fear, or sickness.

Whether we're trained for it for our whole lives

and most of us haven't.

The charity sector is often the only person on the same team as the underdog, on the same team as the ones falling behind, the ones taking all the hits.

and whether we like it or not

the final shot, the last chance, the moment of moments

might fall to us.

and we can't afford to miss.

We don't know when that moment will come because those moments are every day.

For all our causes.

We're not sporting legends

just regular people

but we must be ready

because if we're not - when those in need look around for help - who will be looking forward?

So we must train hard

we must be ready.

Everyday is game day.

K




Wednesday, September 14, 2016

Summer Hack Series Episode 1 - Board Obstruction?

In the last few weeks I've attended the awesome Ask Direct Fundraising Summer School and we've had our 5th Charity Hack.

Both of these events threw up a number of consistent thoughts,irritants and/or rant fuel (I think I'm going to patent the phrase rant fuel)

So I've decided to combine them into a Summer Hack (see what I did there) series and post them over the coming weeks.

Todays topic - Board Obstruction

Disclaimer - The board I work under are awesome, hugely engaged and supportive, willing to listen but also willing to challenge.

ZZZ zzzz ZZZZ zzzz SNORE

Yeah Yeah Yeah we all hate boards, boards suck and they're only useful as content for humorous blog posts or for the more ambitious books on how to manage your board.

But seriously

Boards are one of the most important constituents in our sector. They are the ones held responsible by the public (and the law) for ensuring that donor money is used properly and adequately reported. It's their job to make sure that our organisation does the work it's supposed to do and has adequate funds to continue doing its work.

So why do we as professionals in the sector spend so much time complaining about how our board sucks, how they don't understand fundraising, how they block every attempt to deliver awesome campaigns? Are they bad people just determined to undermine staff while they groom their ego?

No I think it's because we're not good enough at our jobs.

We pride ourselves on our ability to tell stories. We pat ourselves on the back for our amazing donor love. We exalt at how clever we are to identify a new donor segment to approach

but

Our board are our primary volunteers

They actual donate their time - which is in many cases extremely valuable. They donate their expertise in governance, finance, legal issues etc and they donate their reputation as directors of a charity.

I think we owe them a bit of respect

and I don't mean pander and accept bad behavior from them

What I mean is that they deserve to be brought along on a journey just like any other donor or volunteer.

Connect them to the work - in language or method that resonates with them not with your programme team

Ask them to remember what drew them to the organisation in the first place.

Thank them for their contributions.

Explain why fundraising needs to develop in a particular way and give them professionally thought out pros, cons and scenarios. Give them data but also explain that they may or may not be the target market for a particular campaign.

Tell them the impact their decisions can make to your cause.

Include them in the decision process - like which agency you might use
and ask for their professional expertise (once you're confident enough to refute non expert opinion).

Will this work and will every board member suddenly think you're amazing?

Possibly

But more probably you'll convince a couple at a time and you'll have to keep going back to them. Talking about the work, appealing to their passion and experience until they get what you're trying to do.

But it's not different than any donor or volunteer - People connect differently to different things.

Try this:

  • Bring in some plain cards and envelops for your board.
  • Ask them to write down on their card the reason they care about the work or why they joined the board
  • Don't ask them to read it
  • Tell them to seal it and put it in their diary 
  • No every time they see the card they will remember why the volunteer as a board member and will be reconnected to your work

Anyway

This is all just about saying don't blame your board for not supporting you. Look in the mirror and ask have you done enough to earn their support.

K







Wednesday, August 31, 2016

Then We'll do What's Hard

West Wing - 20 Hours in America II - Final lines

TOBY
If our job teaches us anything, it's that we don't know what the next President's gonna face. And if 
we choose someone with vision, someone with guts, someone with gravitas, who's connected to other 
people's lives, and cares about making them better... if we choose someone to inspire us, then we'll 
be able to face what comes our way and achieve things... we can't imagine yet. Instead of telling 
people who's the most qualified, instead of telling people who's got the better ideas, let's make 
it obvious. It's going to be hard.

JOSH
Then we'll do what's hard.


----

I don't know how many times when I've told somebody I'm a fundraiser they've replied with something along the lines of

"Tough Job"
"I'd say that's hard"
"I don't know how you do it"
etc.

Honestly I don't know if it's hard or not

It's what I do every day so it's my normal. I don't know anything about accountancy so I can't say whether that's harder or easier than running an event and likewise I can't say whether it's harder to drive a bus all day than it is to plan dm campaigns.

What I do know for sure is that fundraising only exists because the causes we're trying to support are hard.

Really hard.

     Defeat diseases that threaten our existence

     Stand up for the rights of the weak against the strong

     Protect children and the vulnerable from those that are supposed to protect them

     Feed the hungry

     Heal pain

These are the biggest challenges and species in history has ever taken on. 

If these were easy then they wouldn't be problems. If they could be fixed then governments would fix them because it would be good for votes.

But they're not simple

They are complex

dirty

distasteful 

and often beyond comprehension

But

They are important

Not because I say so but because humanity says so

because

People care about the hungry but feel helpless to do anything

because

People want to cure disease but don't have the skills to do it themselves

because 

People would rather be hurt themselves then see a child in pain

It's really hard


Charities exist because of the will of the people - yes the same people who may also criticize charities.

Charities exist because people say something needs to be done

and maybe government or 'they' should do something about it

but 

something needs to be done

people criticize charities because it is so important that their work is done and done well

but it's hard 

and it's complex

and fundraisers

well in someways our job is to simplify what's complex

to breakdown the insurmountable into achievable chunks

to provide hope that the impossible might be within out grasp

and to let people know what they can do.

It's our job to help others do what's hard.

and we're not good enough 

yet

Tomorrow I'm going to the Ask Direct Summer School  to spend a couple of days with some of the brightest and best fundraising minds in the world so that we can get better at doing what's hard.

Next week 

Charity Hack 5 takes place and we'll be working with 5 awesome Charities to help them get closer to achieving their goals. 

We will be joined by 20 hackers all passionate, dedicated professionals willing to donate their expertise in fundraising, marketing, digital, project management etc to help bring the impossible closer to our reach.

So after these two events will I be amazing?

No 

but I'll be a little bit better

and a little bit more prepared

and in the battle against the biggest challenges any extra weapons you can bring to the fight helps.



If you'd like to get better there is still time to join both the Summer School and Charity Hack just check out their websites.

and let's do what's hard 















Wednesday, June 29, 2016

Because we believe in hope - Charity Hack 5 Registrations now open!

The last few days, weeks and months have been dark.

We've had Brexit and the racist hate that has spun off it.

We've had attacks on Paris and yesterday Istanbul.

We've had Console and more bad press for charities.

This leads to too many people being down, too many people resigned to a world view that every thing is bad and it's all gone to shit! and more importantly that's it's out of our control and it's something They should fix (I won't go on my rant about people saying stuff like 'They should do something about it' 'They cause this' 'They don't care' - Who the hell are They!!!)

anyway

Charity Hack will not be part of this negativity. We believe in hope. We believe that people care and that they want to help. We believe that there are amazing people working in awesome organisations who could change the world if given a chance.

We believe in them and we're here to give them a chance

So

Registrations for Charity Hack 5 are open:

Charity Registration Form

Hack Registration Form

Friday, April 22, 2016

I'm Ready

Every now and then I find myself on you tube watching audition videos for X Factor and America's Got Talent.

I don't normally watch the shows

and I really hate the hamming up of people's back story

I hate the exploitation of vulnerable, innocent kids by the brilliantly talented producers, editors and researchers.

But still I find myself searching for auditions.

And there's a certain few I'll always end up going for.

There's James Arthur


Matt Cardle


and even little Jai Waetford


my favourite is Lukas McFarlane



Yeah the shows are awful and the judges reactions are so staged but I'm still drawn back to watch these over and over again.

and I know why

It's not that I care whether these people go on to have great careers or not
I don't care how they did in the tv show really - Although I think they all won

but it's about the statement they're making, whether they knew it at the time or not.

It's about an individual standing up and saying

I'm Ready

I know who I am and you mightn't believe me or you mightn't even agree with me but I know
and I'm ready

Ready to give it what I've got and see what I get back

For me that's inspiring

I've always loved when people are open and exposed

The risk of people laughing at you or telling your your dreams suck and you don't have the talent to make them come true anyway

That's the most compelling thing in the world for me.

It's almost like putting all your money on one horse to win

with one small difference

you're betting on yourself

Betting that you're good enough

or even that if you're not

that you're strong enough to deal with it.

So that's why I'm drawn to those videos and why they make me cry every time.


The other thing I find exciting is that it's cyclical for me. I don't watch audition videos every day, or every month or even every year.

Sometimes months will go buy and then I'll just get a feeling that I want to watch James Arthur - Well actually I never remember any of the names so I end up trawling through X Factor videos trying to jog my memory.

I can never really tell what's driven me to go looking. But on reflection there are some common threads.

Normally I either can't sleep or I've had a bad nights sleep
It's normally at the end of a really busy time for me when I've been running just to stand still
I've usually been quite frustrated and tense but for no reason
and I've been neglecting the important things

and the final common thread is that it's normally right before my energy comes flooding back.
My dreams come into focus
I know what I can do and I know that I have the ones I need around me.
My brain starts spinning
Ideas flow
Work becomes clearer
Ambition grows
and magical things happen.

I also tend to write rambling and odd blog posts

Anyway

This morning I found myself watching X Factor Auditions while my eyes welled up with tears.

I'm Ready